An American legend got crushed last year, when Mother's Cookies went out of business, due to the frozen credit market. The whole country screamed bloody murder and some teary eyes declared the end of the pink and white frosted circus animals cookies. The whole history of Mother's Cookies sounds like the ultimate American dream and upstart entrepreneur Hollywood story.
A newspaper vendor in San Francisco located on the corner of the Market and Kearny streets got curious when he noticed an elderly couple going every day on and about his location, passing him by, always with a covered basket. One day his curiosity got the best of him and he involved the couple in a conversation. They explained that they are selling home baked vanilla cookies from door to door, trying to make a living. This newspaper vendor was Noah Mique Wheatley and when he tasted the cookies, he purchased the recipe on the spot and decided to venture into the cookie manufacturing business.
He rented space across the San Francisco Bay in Oakland and started baking cookies with a small capacity of two thousand cookies, which just filled a hundred and fifty boxes per night. He sold these boxes for a buck each and suddenly everyone wanted these delicious cookies. In his eagerness to meet the demand he hired a young woman to help him, they fell in love while at work and later married. They ran the business for almost twenty years, when their son, Floyd, took over. Although the ownership of the company did change hands many times, the whole business structure remained the same until last year disaster struck and the company went out of business. All seven hundred and fifty employees lost their job.
Fortunately for all fans of the cookie products, the Kellogg Company, the cereal behemoth, bought all trademarks and recipes of Mother's Cake & Cookie Co., including the previously mentioned frosted circus animals cookies. The sale happened during the early December days of 2008. It is widely expected that Mother's Cookies products will soon be manufactured and distributed by this gigantic enterprise, perhaps making these wonderful creations available outside of the United States, or rather North America, for the first time.
Mother's Cookies line includes, besides the famous and much loved frosted circus animals cookies, the oatmeal cookies, iced oatmeal cookies, Taffy sandwich cookies, English tea sandwich cookies, Mother's cookie parade cookies, just to name a few. It is unclear if Kellogg's will continue to use the brand name or put the newly acquired line under the own brand name; furthermore it is not revealed if all of the recipes will be manufactured and distributed or only a selected few.
Linus Orakles
http://www.authorclub.info/
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