Monday, July 20, 2009

Square Doughnuts?

Would a doughnut sell if it is not produced in the shape that it has now? The big round pie with a hole, will it taste the same? Sandwiches do not taste the same if they are not the big sized breads, and that too cut diagonally. French fries will not be attractive if they are cut in smaller pieces than the standard. Why can’t a burger have a square bread? I think it is going to be more convenient to have square burgers than the round ones. It will be easier to manage the stuffed round cutlet which usually tends to escape the shackles of the burger buns. Can’t pizzas be made in a square shape so that we do not have quarrels on sharing pieces? Every piece can be of equal size if the pizza is square.

Just stop and think over the above possibilities and their consequences. I am sure if the above are implemented, the sales will go down drastically of these items. People will surely try the revised shapes of these global favorite eateries but then they will not be able to adjust with the change. You see, some things should not go through innovations. I don’t know where these shapes came from though I heard that the doughnut was given the center holed shape by a 16year old marine in the US. Since the late 18th century, doughnuts have got their shapes and they can’t be changed because people will not be able to identify and recognize the change. And this will not be welcome.

Our minds have become used to certain things around us. There have been traditions which have existed since centuries which can’t be changed. Our minds will not accept the change. Doughnuts, pizzas and burgers can’t get square. Sandwiches will not be acceptable as sandwiches if they are not cut diagonally and if they are not big enough. They have to be named differently to sell.

Human psychology has always been a mystery and it has always been into regular research. You can’t just read a person’s mind. The brain and the thought process become used to of certain things which can’t be changed. It is very hard to find out where these default thoughts came from. But then, it is sure that these thoughts have given a discipline to the brain. If the brain did not have certain discipline and a built-in operations manual to follow, nothing would have remained the same. A burger is a burger. And a burger is round in shape or else it would not taste as it does. Although the shape has nothing to do with the taste but then, it is the mindset of the consumer. A child is born with some default brain programming like recognizing the mother, etc. Similarly when he grows some more programming is automatically added to his brain processor. These are the shapes of burgers, Pizzas and of course the doughnuts.
Take out some time and read this blabbering. Whatever it is, it surely is a point to be pondered upon but in leisure.

Linus Orakles
http://www.authorclub.info/

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