Advertising – The Biggest Market

Brand Consciousness is one style statement that the young generation boasts of today. A shirt is a shirt is a shirt. Million times this is true. A shirt will always remain a short if it is bought from the “Vettorio Frattini” exclusive showroom or it is bought from the street side vendor. Just think, how many times have people asked you about the brand of shirt you are wearing to a party? I am sure there must have been just one in a hundred times. People have become more and more brand conscious day by day. The irony is that most people who are brand conscious do not actually know why they prefer a couple of brands only. Most of them buy their branded clothes because of the price tag they can boast about amongst friends and colleagues. There are some people who might just be having millets for dinner but spending loads on wearing branded garments.

Lets get back to our heading. Advertising is one of the most flourishing industries in the world today. It is through advertising that the companies increase brand visibility and awareness. The buying capacity of the developing nations has increased substantially and people have a habit of buying what they see on TV or any other media. Let’s take for example, a country like India.

India is soon to become one of the biggest economies of the world. India has a population of more than 100 million. We will just talk about the 1 million people who watch TV regularly. This means that an advertisement of a brand of Shirts is viewed by 1million people every hour. Out of these 1 million people if only 10% buy the advertised shirt, imagine how much money the product makes. And we are “just” talking about 1 million not 100 million. The middle class or the Neo rich people are the easiest target of brand awareness and marketing through media.

Companies design the best of advertisements with the top most of actors to be the product’s brand ambassador. They can afford long air time and expensive actors to campaign for their product because they know that even if 1% of the viewers who watch the advertisement buy the product, it will mean thousands sold. Advertising has tremendous scope and it also plays the most important part in a company’s growth. Before growth comes the introduction of the product via advertisement to the end user. Unless the people know about the product why will they buy?

Advertising is but not an easy task. An advertisement should be catchy and should be intelligently made. It should be more informative than jazzy. Today’s buyer is but an intelligent buyer. He knows how to choose between the ranges of products presented by different companies. There can be volumes written on advertising and its scope. Advertising is s creative art which boosts the commercial viability of any product or service. This art does have some thumb rules to follow but creativity and innovation is the key.

Linus Orakles
http://www.authorclub.info/